The goal is to give your customers

  • The goal is to give your customers far more perceived value than they actually pay for. Over-deliver on the offer that first interested your prospective customer any way you can. It's a suspicious world, and you need other people to validate your offer. the list goes on. Emphasize the word FREE wherever it applies. 2. Premiums can add tremendous value to your offer without substantially increasing your cost of delivery. 1. Give customers Premiums. 

    Do what you can to over-deliver in this area, too - a guarantee that is better than your competitors offer is a powerful selling point. On this page longer copy will most often outsell shorter copy, so make a complete sales pitch from start to finish.. Use Bullets, numbers, and dashes (-) to further break up copy, allowing plenty of white space to make reading your offer even easier on the eye. Provide Testimonials. 9. Urge 'Immediate Action'. 6. The PS e. If you don't have them, give your product or service away and gather some immediately. Any Captions for Photos or Drawings c. 4.Think of your Web copy as 'Modular'.


     Avoid generic clip-art 'success' graphics if you can. (Finally!), the Actual Text itself Which means, spend the time to buff and polish each of these elements for your target audience. . This 'modular' concept is one of the big differences between print copywriting and online copywriting. State a time limit to your offer (note: many marketers offer their premiums only if prospective customers buy within a window of 3-14 days). Because the benefit-rich sales letter ALWAYS closes the sale. Make an iron-clad Guarantee. What does this mean? It means that each piece of your Web copy can be pulled out, and a new piece can be inserted. Because your site visitor can enter from any page, anywhere. Use arrows, boxes, color or shading, graphics, indentations, bold lettering, CAPITAL LETTERS, italics, portable floodlight and punctuation!! Note: use a light touch here, rather than the 'HIT them over and over 'til they beg for mercy!' approach. Use Headlines and sub-headlines. Use fast-loading Graphics that actively support your message. The 10 Key Formatting Tips For Powerful Internet Copywriting That Sells Here are 10 key formatting tips that will keep your prospects reading so you can close the sale.

    The better you know these people and 'how badly they hurt', the more sales you will make and the better you will craft powerful Internet copywriting that sells. You can always drive your reader from anywhere in your site to the powerful Internet copywriting that sells which is your main 'read', the benefit-rich sales letter. A single-sentence paragraph can make a striking point. This can be a challenge. The Headline b. 3. For example, you can insert a new headline, subheadline, paragraph. 

     Finally, here is the progression people actually follow when they read: a. Which means you've got to be prepared to tell your story in as complete a fashion as possible, regardless of where a potential customer enters. Fortunately, you have the benefit of links. Any Large Text Subheads d. Why take this 'Modular' approach? It gives you the flexibility you need to meet your site visitor head-on (not to mention, the search engine spiders). It builds upon what you have promised to deliver on your home page or anywhere else on your site, answers any objections or questions your readers may have, and fully justifies the price you ask. Ordering Information and Price f. Break up the copy of your sales letter into short copy paragraphs.